SEO TIPS & TRICKS

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65 SEO TIPS& TRICKS

DO's

1. DOMAIN: There are some important tips for you to pick a domain name:

• Pick the shortest domain possible
• Pick the most relevant to yourbusiness, and if possible include a keyword.
• Pick a domain name that is easy to remember and/or catchy. Don’t try tochange the language to your special spelling needs.
• Avoid numbers, dashes, or special characters.
• Spend time looking up for an excellent domain. There are severalwebsites that offer a free domain look up tool such as Zehaa.com, NetworkSolutions.com, etc.

2. CODING: this is a very big part of your SEO campaign, make sure your code is very well written and with the appropriate tags, and make sure they are in the right place. Don’t forget to include CSS and many important parts of your code.
3. DIRECTORIES: I can’t enforce how important this is for a good successful SEO campaign, register your website with main directories as well as the relevant ones. Spend a good amount of time in this process, and be really careful to enter the info as they as for because you don’t want to go back to do it again, it will be a big waste of time.
4. HOSTING: Find a good hosting company, you don’t need to spend millions on hosting plans, but make sure they can handle the traffic. Usually for 10 dollars a month, you can get pretty decent ones until you get to heavy traffic. If you are processing Credit cards or asking for any type of personal info, don’t forget to get an SSL Certificate. Here are some of the recommended hosting companies:  Zehaa.com and Verio.com
5. MAKE WEBSITES FOR HUMANS NOT FOR SPIDERS: This is a mistake most people make, your website has to be interesting to the public you are selling too. Most SEOers make websites thinking on the spider but they forget the spider cares most on humans.
6. TEXT LINKS: If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
7. CONTENT: Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase. We recommend adding relevant content to your website on a weekly basis. Four to Five pages a week will be optimal.
8. LINKS: If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you do not want the link. Nobody likes this part because we all know it takes a lot of time to get this done, but, as we like to say the more the merrier. Make sure you spend alt least 20 hours a week on this process.
9. FRESH CONTENT: Fresh content improves rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three times a week. Make sure you use good and fresh content to feed those little crawlers. That’s all they eat.
10. ANCHOR TEXT: Be sure links to your site and within your site using your keyword phrase. In other words, if your target is “Red Shoes” then link to “Red Shoes” instead of  what most people use “Click here” link.
11. TARGETED KEYWORDS: Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches. Avoid  general or broad keywords, if your main keyword is “hotel” but your hotel is located in Springfield OH, then your keyword should be “Hotel in Springfield OH”. You don’t want to bring traffic to your site that is looking for a Hotel in Springfield CO because this is going to drive your bounce rate thru the roof.
12. SEO VS DESIGN: It is very important you don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Fixing it could be more expensive than to build a new one. Always remember spiders can crawl text, not Flash or images.
13. CANONICALIZATION: Check for canonicalization issues - www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
14. HOMEPAGE LINK: Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com  and internal links go to http://www.domain.com/index.html. Make sure this doesn’t happen so you can measure your traffic correctly.
15. FLASH, FRAMES AND AJAX: Frames, Flash and AJAX all share a common problem - you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
16. PROGRAMMING LANGUAGE: Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned. Just make sure is correct.
17. LINKING: When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
18. NATURAL CONTENT: Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you. There is no exact number or percentage that will tell you the right amount. So all we can tell you is to make it sound normal. 
19. SURROUNDING ANCHOR TEXT: Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text. Do this the whole website, blogs, links and for all the material related to your website.
20. BOUNCE RATE: This is one of the key ingredients to a qualified online positioning. Your bounce rate is what determines if you have a qualified and relevant website for your public. Search engines will look at this number to determine several aspects of your site and will have a direct effect to your position within the organic searches.
21. DEDICATED IP ADDRESS: When you share an IP address with other websites you might be affected for their actions. Say someone is caught spamming, It is hard for Search Engines to determine exactly who is doing wrong from that IP address. For this reason, we recommend you run on a dedicated IP address to be on the safe side.
22. DOMAIN NAME AGE: This is key when we look at SEO. Many people say why pay hundreds or thousands of dollars for an already taken domain name when they can get one available for $10.99. Well this can actually save you money in the long run. The right domain name with the right time on the market can save you hundreds or thousands on SEO time. New domains can take up to 24 months to be fully optimized, existing domains  depending on time and the current use can take anywhere from 3 to 9 months to be fully optimized. Think about this from a sales point of view and you will see the added value.
23. SPELLING AND GRAMMAR:  A well-written website will always have priority over any other non-professional website. This is a part that many people take for granted and should not be overlooked. Quality copywrite is key factor for any website to be on top spots.
24. CSS: This is a great programming technique with several benefits. As for SEO, CSS can make you website lighter, increasing the browsing speed and giving your visitors a better experience.
25. TEXT SIZE AND POSITION: Not many people make an effort to this point, many people don’t even think is relevant, but the size and the location of your title and text is another important factor that will influence the positioning of your site.
26. CROSS LINKING:  Is another way for Search Engines to determine the importance of your site around the web. This will help the ranking of your site because the more sites point to your website the more important it is. Make sure you spend quite enough time in this process.  At least 8 to 12 hours a week.
27. CONTACT INFO IN FOOTER: This is a great way to get your site into the local map search, Crawlers take your contact info from this part to learn about the location of your business and how to contact you.
28. SERVER REPORT: This point goes back to a previous topic DEDICATED IP ADDRESS. If you are on a shared server, do a blacklist check to make sure your site not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings. Normal 0 21 false false false ES X-NONE X-NONE MicrosoftInternetExplorer4

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